VisionSM
The scope of VisionSM can be equated to a perceptual version of Call-Out,
while Strategic Market Studies are the "Music Tests" of perceptual research.
VisionSM combines both traditional perceptual research and internet-based
research to provide on-going vital information about your station. VisionSM is
continuous adaptive research. It is a continuous market monitor that keeps watch on your
listeners and your competitors to alert you to both opportunities and risks before the competition
can react. It combines traditional techniques with proprietary innovative techniques such as
neural network analysis to take perceptual research to a new level.
VisionSM is most effective when used in conjunction with yearly Strategic
Market Studies. The issues that are uncovered by a larger all-encompassing Strategic Study
can then be addressed, and the progress tracked, on a timely basis.
To ensure growth, we recommend that VisionSM be conducted on a quarterly basis
in order to achieve the greatest results.
