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Harker Research is in the news! Check out our most recent publications:
Here are the results from our latest poll:
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Here is the latest news from Tom Taylor on Radio-Info:
Yesterday's "Facebook Nation" story has a radio angle, says researcher Richard Harker
Several researchers and consultants volunteered "but what about...?" comments to yesterday's TRI story about Facebook usage rising in the daytime to challenge TV. Here's what Raleigh-based Richard Harker thinks about the Frank Magid study - "The real headline is that radio is #1 morning drive with all five demos. That’s all the way from under 12 to 65 years old. Conventional wisdom has radio listening dying out with Gen X, but radio is still at 20% with adult millennials, 22% with teen millennials, and 17% with iGens. That’s pretty consistent penetration across five generations. The bottom line is that young listeners have not abandoned radio in favor of their personal music. They consume both - just like teens always have. During the day, radio usage doesn’t really drop. It’s just that other media consumption increases. Look at how radio shapes up, morning drive versus midday - Boomers, 28 mornings/40 middays. Gen X, 30/26. Adult Millennials, 20/34. Teen Mills, 22/20. And iGen, 17/15. Notice how closely listening matches between mornings and middays? It illustrates the strength of radio across the dayparts and across demos."
Audio Listeners Use Radio for Content More Often Than Other Audio Services
New study released at Radio Show 2011
Raleigh, NC, September 22, 2011 - According to a new study released by Harker Research, Radio's Future: Listeners and Content, broadcast radio still holds the top spot for today's audio consumer given the changed landscape when it comes to the number of available audio devices and how consumers use them. While it may appear that broadcast radio is getting pressure from newer audio devices and delivery options such as streaming, listeners aren't looking to replace the convenience and local connection that radio delivers.
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Here is the latest news from All Access:
Harker: Why Didn't Radio Invent Pandora?
In its most recent posting on its Radio Insights blog, HARKER RESEARCH masterminds RICHARD HARKER and GLENDA SHRADER BOS ask, "Why didn't broadcast radio invent PANDORA?" Read full article »
Here is the latest news from All Access:
Harker: Radio Should Learn From AOL's Struggles
In its most recent posting on its Radio Insights blog, HARKER RESEARCH masterminds RICHARD HARKER and GLENDA SHRADER BOS note, "AOL Stumbles: A Teachable Moment for Radio?" Read full article »
Here is the latest news from FMQB:
Is Music Research Obsolete?
By: Richard Harker
For over 30 years now, leading music stations have been creating music libraries with the help of Auditorium Music Tests (AMT) for library product and Call-Out for new music. Read full article »
Rebranding? Don´t Wait. Don´t Go Half Way.
By: Richard Harker
The notion of rebranding a radio station, changing the look, sound, and feel of the station, strikes terror in the hearts of most general managers and program directors. That´s because within the industry, rebranding is too often taken as a sign of failure. Read full article »
Afraid Of Radio´s Place In A Digital Future? Relax.
By: Richard Harker
The industry is being bombarded from all sides on radio´s apparent failure to make the digital transition. Critics complain of broadcast´s slow reaction to threats like Pandora suggesting that without a quick response, broadcast radio will become obsolete. Read full article »
The New Marketing Rules
By: Richard Harker
Marketing has always played a critical role in the success of a radio station. While programming people want to believe that what comes through the speakers determines success, winning the ratings game requires both a good product and effective marketing. Read full article »
Radios Deadly Sins & Why It Pays To Be A Sinner
by Richard Harker
If you´ve ever witnessed a focus group with listeners to find out how they feel about your station, it´s likely you got an earful. With little prompting, the discussion probably turned to what listeners hate about radio. And before long they zeroed-in on the three biggest complaints about radio: clutter, chatter, and repetition.
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