Harker Research

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focus groups | following the methodolody

Focus Groups are small, carefully selected groups of people from a specific target audience who discuss their perceptions and attitudes towards a particular topic with a trained moderator. Focus Groups allow instant feedback for clients and provide in-depth data that isn't always achieved through many quantitative research methods. Our up-to-date facility and unique research approaches provide various qualitative methodology options, including online focus groups, IDIs, and triads. With a team of trained moderators and professional staff, your Focus Groups are sure to provide you with actionable information.

For information about our facility and location, please access the links across the top of this page.