Call-Out Music Evaluation
While Auditorium Music Tests help you assemble a music library, Call-Out is used to keep the station on track from week to week. We provide Call-Out research through our in-house phone center. Targeted listeners evaluate up to 30 songs, indicating familiarity, appeal, and fatigue for each song tested.
Fifteen years of experience has taught us the best methods to compile accurate and timely information. Reports can be customized according to the station's needs. Perceptual questions can also be provided as part of Call-Out research.
Some stations are faced with having to choose between Call-Out and an Auditorium Music Test. We believe the decision should be based on the station's format. If the station is gold-based, an Auditorium Music Test is going to be more useful. If the station is current intensive, Call-Out will prove more useful.
Why Harker Research?
100 person Research Center
Absolutely no use of Predictive Dialers
On-site Call Center to ensure the highest standard of quality control is met
