Auditorium Music Tests
The Auditorium Music Test consists of a carefully screened group of target listeners evaluating "hooks" of songs. Each song is scored according to its familiarity, appeal and fatigue.

The Auditorium Music Test has become so commonplace that it is taken for granted. However, even the best planned strategy can fail if a station is not playing the right songs.

Auditorium Music Tests are part science and part art. Music tests conducted by two companies will have radically different findings. The differences are a result of small decisions made along the way that determine who participates, how the songs are chosen, how they are evaluated, and how the information is processed. Each of these decisions has a significant bearing on the results.

In addition to evaluating individual songs, a great deal can be accomplished in an Auditorium Music Test. Depending on the needs of the station, we evaluate different music mixes, test marketing concepts, and other areas of concern.
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